Articles in Kpis

Esportal partners with Brand Metrics to become the first gaming platform to offer Brand Lift

Have you noticed any changes in the balance between direct response and branding campaigns in recent times? If so, what do you feel has been driving this?

Let's talk about the balance between Direct Response and Branding campaigns in advertising. We ask industry experts if they’ve noticed any changes in the balance between direct response and branding campaigns in recent times? And if there are, what are the driving forces behind it?

Say hi to Custom Benchmarks

We’re really excited to announce our latest new feature, it’s related to benchmark data and you find it on reported measurements in the portal.

GSK’s Jerry Daykin on What Regular Brand Uplift Measurement Means for Both Brands & Publishers

“For premium publishers, brand lift is a good way of producing objective proof of more impactful environments, and thereby justifying higher CPMs.”