Articles in Scale
Brand Metrics partners with XITE to develop world-first CTV measurement solution
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution.
Read more »
Why a spread of metrics is critical for measuring
Brand Metrics’ Anders Lithner on why a spread of metrics is critical for measuring campaign performance - and a warning about the limitations of research panels
Read more »
Brand lift metrics: The key to performance marketing in 2023
In marketing measurement, a 'little and often' approach is critical to long-term success. Just as putting a small amount of money away regularly builds up a nest egg, so measuring every campaign every time boosts marketing effectiveness, capitalises on campaign successes, reduces failures, and builds future value.
Read more »
Going native: opening up brand measurement for sponsored content
When it comes to native advertising, using the wrong metrics, and measuring only infrequently, have been limiting factors for publishers. But now publishers are becoming critical partners for advertisers by adopting the right metrics for measuring native advertising and doing it frequently.
Read more »
Branded content: the next frontier in the world of digital metrics
While the marketing industry is always evolving, so much remains the same: media owners try to convince advertisers they’ll deliver return on investment; marketeers want proof of that ROI; and people, meanwhile, ignore most of the ads they’re exposed to. But overall, we also know that marketing does indeed work and affects how people think and behave.
Read more »
Brands and publishers know branded content works – they just need the proof
In a world in which there are too many ads, and most get largely ignored, brands are desperate for effective methods of engagement. And because publishers are experts in nurturing highly engaged audiences, branded content campaigns, run in premium environments, have become an increasingly important opportunity.
Read more »
A custom-built solution for measuring branded content
Brand Metrics is purpose-built for publishers to measure brand uplift across all digital advertising. The smart solution addresses cost, accuracy, comparability. Sumran goes into detail in his newest blog.
Read more »
Why proving campaign success is key to publisher success
While the concept around “If a tree falls in a forest and no one is around to hear it, does it make a sound?” is about perception and how much we know about the unobserved world, the idea has a parallel when it comes to campaign performance. It’s the idea that if a campaign is not measured, then did it really fail or succeed – or even exist at all – as there is no proof?
Read more »
Unlocking mobile's branding potential
Anette Hallgren, Client Director at Brand Metrics, says all that brands need to have confidence in mobile as a branding medium, is access to the right metrics.
Read more »
Branded Content: Measurement approaches in a digital world
Marketers know effective branded content in premium environments provides brands with a strong halo effect, but measurement options offered by publishers are often weak, with over reliance on flawed panel-based research.
Read more »
Unlocking brand spend by delivering the metrics advertisers need
Branding is finally coming of age in digital – and it's all thanks to measurement.
Read more »
Yes, digital advertising is effective
There's a narrative that advertising has stopped working. It's told so often these days that it's becoming an industry truth. Advertising used to be effective because it was creative. Now it's not - creative or effective. But has the fire really gone out?
Read more »
Why everyone should be speaking the universal language of metrics
The single most important aspect of marketing in today’s world is analytics. As a marketer, knowing how your campaign performed is a critical requirement that will inform all advertising for the foreseeable future.
Read more »
What are the main benefits that regularly measuring brand lift provides to brands, to agencies and to publishers?
Brand lift studies give us the opportunity to measure the actual "lift", in other words, the value of branding campaigns.
Read more »
